[April 7th 2002]
Press release

ULRIK HELTOFT
Zero Sum Gain
April 12 - May 18 2002

opening Friday April 12, 6-8 pm

Gustaf Gimm
Njalsgade 21H
DK-2300 Copenhagen S
tel: (+45) 32 960 967
cel: (+45) 51 23 51 73
info@gustafgimm.com
www.gustafgimm.com


A has got 2. B has got 2 - altogether they have 4.
A has got 3. B has got 1 - altogether they have 4.

"It's a zero sum game, somebody wins, somebody loses. Money itself isn't lost or made, it's simply transferred from one perception to another." (from the film Wall Street).

After two years at Yale University, School of Art, Ulrik Heltoft is back and shows Zero Sum Gain.

Conceptually any kind of relationship is touched on, where values aren't created but only switch hands, and therefore, in consequence, divide everything into profit and loss, winner and loser.

Everything material is part of this exploitation - from bricks to bodies to sewing needles to relationships. Only mental production is left out, if you disregard the fact, that mental production requires a body which is materially addicted.

The exhibition displays three life-size photographs, a video and a live-projection. The spectator can expect to be subtly exposed to conscious misguidance, seduction and see the true order of things turned upside down. In an almost meditative quietness one can ascertain that:

- NOTHING IS WHAT IT SEEMS -